The TikTok revolution dumbed everything down and turned too many stories into 30-second Insta-glam reels. Readers have been craving these types of stories online. Boring topics on Substack work better because you can flesh out longer stories and cover all the vivid detail you might typically get in a traditional novel. The challenge is they have character limits. People love it because many other social platforms are so polished and cringe, it’s hard to recognize these supposed “personal brand” humans anymore. So the boring strategy is to simply speak your mind and enjoy the freedom. The reason is there’s no algorithm or shadowban system. They’re worried they could offend a global internet audience that has spent the last decade becoming experts at getting offended and then using cancel culture as a form of public writer execution.īoring topics on Substack, though, perform better when the stories and advice are unfiltered. Write unfiltered contentĪ lot of writers wear a kinky muzzle over their faces. Otherwise people think you’re speaking an alien language and unsubscribe. The internet is a goldfish world, not a human world.Īttention spans are short so you’ve got to get to the point and have dopamine rewards all through your Substack content. Most of it doesn’t apply to the internet. Writers seriously need to unlearn what college taught us about writing essays. They’re long, boring, and full of giant paragraphs I can’t read on my piss-ant little iPhone screen. You don’t need to have everyone in your audience be a buyer of your product/service. It might be better in an environmental publication.īroaden your topic to increase readership. Some topics are the wrong topics.Īnd sometimes it’s the case that your topic doesn’t belong on a platform like Substack. He wants to stay micro-niche and only has 10 subscribers as a result. If he zoomed out and spoke about the environment, renewable energy or climate change, he’d have a better shot. As you can imagine he’s finding it damn hard to attract fellow carbon-neutral-soil enthusiasts. How to take a niche topic and make it usefulĪ writer student of mine writes about carbon-neutral soil. I can tell you what the data says about topics: zoom out. If you have no data on your Substack strategy then you’re just pissing in the wind and hoping it doesn’t blow back into your face (yuck!). On the surface there’s nothing wrong with this, but you’ve got to read the room. They want to be super weird or different. The challenge is a lot of writers want to reinvent the wheel. The boring topics I used to grow my Substack were self-improvement and personal finance. I don’t have any tricks.Īll I did was focus on these boring topics. Many writers think I used some sexy strategy to grow my Substack to 74,000 subscribers. Substack was the first newsletter platform where I found I could bring my audience and also tap into their audience. Traditional email software is fine, but you’ve got to do the hard work to find the audience. Email subscribers equal a full-time income.
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